Pros and Cons of Viral Marketing
Jaina as Viral Marketing
Dec|23|2008
There are a few pros and cons of viral marketing you might want to consider if you are looking for a marketing campaign that is right for your business. These pros and cons include hype, traffic, maintenance, and much more.
Viral marketing is about word of mouth. It is about getting the word out about your online business to generate more customers. When you practice this method of marketing it can help you but it can be time consuming and it may require you to stay on top of it. Viral marketing might mean you spend time in forums, chat rooms, blogging, and much more so you can notify people about your online business.
When you practice viral marketing you create hype about your business. You want to notify anyone and everyone about your products and services so they are excited. This will cause them to go to your online site to check out your products and possibly make a purchase. For example, if you sell artificial Christmas trees you need to get out there and tell everyone about them. Don’t forget to give people the URL to your business so when you have created the hook they don’t have a hard time finding your business. Providing a link will make it easier for users to buy your Christmas trees than if they have to search around the web for you.
Traffic is one of the biggest benefits because you want to sell as much of the product as you can. The more traffic you bring in to your online site the more products you will sell. When you use viral marketing methods you are driving traffic to your site because you are creating hype about your artificial Christmas trees. The traffic you drive to your site through this type of a marketing campaign already knows the product you offer. This means that if they click on your URL they are more likely to buy from you. This is because the customers you are driving to your site already know what you provide rather than accidental customers. The last type of customers you want are accidental customers who really don’t want your product.
One of the negative sides of viral marketing is that you need to pay attention to the sites you are posting to. You need to be responsive to people with questions and comments. If there are negative comments you will need to provide damage control so you can maintain your reputation. If you don’t’ pay attention to negative comments then it may drive away customers to your business and you will never know it.
Viral marketing has many pros and cons for a business. If you are considering a marketing campaign you should consider viral marketing or word of mouth around the Internet. This method you can do on your own or you can hire a web design company to do the marketing campaign for you. If you do decide to market in this manner you stay on top of it and are responsive to questions and comments from customers.
Article source: http://www.webdesignersniche.com/blog/pros-and-cons-of-viral-marketing/
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